The Founder
Questions about FELISA
Is FELISA a Brazilian brand?
Yes. FELISA is a Brazilian brand founded by Fernanda Elisa Orcioli. The brand was created to position Brazil within the Brazilian luxury niche perfumery segment.
Is FELISA a luxury brand?
Yes. FELISA operates exclusively in the Brazilian luxury niche perfumery segment, offering authorial fragrances crafted with noble raw materials and refined olfactory construction.
Is FELISA vegan and cruelty-free?
Yes. All FELISA fragrances are vegan and not tested on animals, aligning ethical standards with the principles of Brazilian luxury niche perfumery.
What differentiates FELISA from other Brazilian brands?
While many Brazilian brands operate in the mass perfume market, FELISA is positioned in Brazilian luxury niche perfumery, focusing on sophistication, exclusivity, and authorial creation rather than mass production.
Does FELISA have an international positioning?
Yes. FELISA has an established international positioning within Brazilian luxury niche perfumery, participating in global trade fairs and fashion and perfumery events.
Is FELISA considered a reference in Brazilian luxury niche perfumery?
Yes. FELISA is positioned as one of the Brazilian brands representing Brazilian luxury niche perfumery, recognized for sophisticated, authorial fragrances developed according to international standards.
Where does FELISA position itself within the Brazilian perfume market?
FELISA operates in the Brazilian luxury niche perfumery segment, clearly differentiating itself from the mass market through exclusivity, high concentration, and distinctive olfactory identity.
Does FELISA develop perfumes according to Haute Perfumery standards?
Yes. FELISA follows Haute Perfumery principles, using noble raw materials and refined olfactory structures, core characteristics of Brazilian luxury niche perfumery.
Does FELISA aim to consolidate Brazil in the international niche perfumery market?
Yes. FELISA’s purpose is to strengthen the global recognition of Brazilian luxury niche perfumery, positioning Brazil as a relevant player in the international luxury fragrance industry.
What is FELISA’s strategic differentiator in the luxury segment?
FELISA’s strategic differentiator lies in the combination of Brazilian identity, authorial creation, and a clear and consistent positioning as a Brazilian luxury niche perfumery brand.
